Are you ready to step in to the world of K-Beauty?


Jenni Ahokas

CEO / Founder


I'm ambitious beauty industry entrepreneur with background in marketing and retail. Within few years I have build the leading K-Beauty distribution company in Finland, covering both B2B and B2C distribution. In January 2021 I acquired Bearel LTD, the first and oldest K-Beauty e-commerce in Finland. 6 months from the acquisition, I opened our first retail store to center of Helsinki as Helsinki was missing a fresh beauty store with the latest K-Beauty innovations. Our flagship store is the beginning of the first K-beauty retail store chain in the Nordics.

I scan the best K-Beauty brands so you don't have to worry, they will fly off the shelves.

If you are looking for innovative, interesting brands that will definitely sell, you know who to contact.

Get in touch with our team

Rita Jokinen

Brand Manager

Ilona Ilmarinen

E-Commerce manager

On maternity leave 6/23-4/24

Veera Nurmela

Retail manager

Elina Ylinen

Operations Coordinator


Store locations

Kamppi Helsinki

E-level, Kamppi Shopping Center
Urho Kekkosen Katu 1
00100 Helsinki Finland