our k-beauty brands
Our hand-picked brand portfolio offers the best of K-Beauty
Smuuti skin
Smuuti Skin is our own K-Beauty brand, launched in January 2023 in over 70 retail stores. Now Smuuti is sold in more than 1000 retail stores in Finland and Sweden.
COSRX
COSRX is known worldwide for its skincare products and is one of the best selling Korean skincare brands.
Some By Mi
Cult-favourite Some By Mi is known for their clinical approach to skincare and clear product lines for different skin concerns.