About us

Experienced distributor of Korean cosmetics

At Beautyko Import, we specialize in innovative and trendy K-Beauty brands. By focusing solely on K-Beauty we are able provide the best service to our partners and give each brand the attention it deserves.

Beautyko Import Group's strategy is to be a pioneer in the cosmetics industry. We are a fresh breath of air in the cosmetics industry with interesting and relevant K-Beauty brands.


Each of our brands has a personalized distribution strategy according to the brand's wishes. Some brands want to focus more on online sales, some more on brick-and-mortar.

We work with various retailers from supermarket chains to the biggest online beauty retailers in the Nordics.

In addition to B2B, one of our biggest distribution channels are our own e-commerce and K-Beauty stores. This is what differentiates us from other distributors – our own strong B2C channels generate more than half of our revenue.

Our team

Our team is highly experienced in fast-moving consumer goods, retail and marketing.

Our CEO Jenni Ahokas is a beauty industry expert with broad experience from retail, ecommerce and marketing.


As a marketing-focused distributor, it's safe to say that we take our marketing seriously.

Our primary marketing channels include:

Social media marketing

Influencer marketing


Expos, fairs and pop-ups

Our story

Founder Jenni Ahokas first fell in love with Korean beauty in 2016, when her friend introduced her to it. Since the very beginning, she has built the company around her passion for K-Beauty products and still selects all of the brands herself.

Jenni opened her first K-Beauty e-commerce in 2017 and the business quickly expanded to distribution.

In January 2021, we acquired Bearel. Bearel.fi is the first and largest K-Beauty e-commerce in Finland.

The acquisition of Bearel strengthened our position in the B2C sector, making us the leading K-Beauty distributor in Finland. Since then, we have opened brick-and-mortar stores and will continue to build the most interesting new retail chain in the Nordics.


Working for Beautyko Import Group is an opportunity to work in a youthful, growing company. We’re a small, tight-knit group of amazing people with a passion for K-Beauty.