our k-beauty brands
Our hand-picked brand portfolio offers the best of K-Beauty
Smuuti skin
Smuuti Skin is our own skincare brand, launched in January 2023. Now Smuuti is sold in more than 1000 retail stores across the Nordics!
COSRX
COSRX is known worldwide for its skincare products and is one of the best selling Korean skincare brands.
Some By Mi
Some By Mi takes clean ingredients and uses a clinical approach to formulate high-functioning skincare.
Retailers
Some of our retailer partners
