our k-beauty brands
Our hand-picked brand portfolio offers the best of K-Beauty
Smuuti skin
Smuuti Skin is our own skincare brand, launched in January 2023. Now Smuuti is sold in more than 1000 retail stores across the Nordics!
COSRX
COSRX is known worldwide for its skincare products and is one of the best selling Korean skincare brands.
Ilso
Ilso is an award-winning Korean brand popular both in Korea and globally. They focus on innovative solutions for pore care.
Retailers
Some of our retailer partners









